Citizen, Scholar, Steward

Juniors start a booming business during quarantine

An extra credit project in Brian Wagner’s AP Computer Science A class led juniors Daniel Greenberg and Sims Wilson to start their own business: Viral LEDs. “We took [Mr. Wagner’s] recommendation, learned how to make LEDs, and it turned out to be an awesome, practically magical product,” said Daniel. “We knew this product was great and could sell globally.”
Daniel says that Viral LEDs is the place to buy premium LEDs for your room, house, party, or anywhere else. When creating their product, Danile and Sims wanted their LEDs to offer unique features not found in generic LED strips, so Viral LEDs have twice the number of LEDs per strip as a generic LED strip, feature more than 90 customizable patterns, and can be controlled from a smartphone app or over Wi-Fi. 

Daniel and Sims say that quarantine was a good time to start the business because they finally “ran out of excuses.” “After completing our project for Mr. Wagner, we would say to each other ‘Maybe we should start this business when we go viral on TikTok,’ and, then, we went viral,” Daniel said. “After that, we would say, ‘We will start the business when we go viral again.’ But, we went viral again. Together, when combining our videos about our LED lights, we have accumulated over three million views on TikTok. After we had gone viral so many times, we ran out of excuses and, during the quarantine, started our business.”
So far, Daniel and Sims have shipped their products to three continents and 15 states. They say that they’ve learned many important business lessons through this process, including the power of social media (through which they get most of their sales), customer service, accounting, shipping, inventory management, and much more. 
Daniel and Sims said that their success would not be possible without the help of their Bearcat community, especially Mr. Wagner. “We would like to give a shout-out to Mr. Wagner for teaching us how to make the LEDs. Viral LEDs would not have been able to be what it is today without his advice and encouragement.”
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Kentucky Country Day School is a private JK–12, coeducational school located on a spacious 85-acre campus in Louisville, KY. KCD combines a rigorous academic program with a wide variety of athletic and extracurricular programs. Our outstanding faculty creates an intimate learning environment that is both challenging and supportive.